Outsourced sales for the offline economy · Abuja first

We walk the street.
You close the deal.

Salesman finds, checks and chats with the shops, clinics, schools and POS agents you sell to. Then we hand you introductions that have already said yes.

Book a pilot → How it works

Illustration of a street of offline shops with an orange route running past them

WHATSAPP REPLY · EXAMPLE

Provisions shop · Wuse · no website

“Yes o. Come Tuesday morning, I want to see how the credit book works.”

NEW INTRODUCTION · FOR YOU

Private clinic, Garki

Medical director. Paper records. Wants a demo after month-end.

Said yes to a WhatsApp call

POS AGENTS✦PROVISIONS✦CHEMISTS✦BUKAS✦CLINICS✦SCHOOLS✦AGRO-DEALERS✦MICROFINANCE✦ POS AGENTS✦PROVISIONS✦CHEMISTS✦BUKAS✦CLINICS✦SCHOOLS✦AGRO-DEALERS✦MICROFINANCE✦

Illustration of a street map with a sales route through fifteen shops: thirteen crossed out, two ticked

15 doors.
2 deals.
Sound familiar?

Your best customers have a shop door, not an inbox. Online sales tools can’t see them, so your reps walk. Most doors were never going to buy, and you only find out after the walk.

28%

of a rep’s week is spent actually selling

7×

likelier to qualify a lead reached within the hour

₦2.4M

a year, per rep, just for walking, at a funded startup

Salesforce State of Sales (2022); HBR lead-response study (2011); founder’s own 2022 field sales package.

We do the legwork.
You do the charm.

Three steps. Only the last one needs you, and by then the buyer is expecting your call.

01YOU, ONCE

Brief us

What you sell, which businesses buy it, and where. One call. No software to set up.

02US, ALL WEEK

We find and warm

We find the right businesses, check they’re real, and chat with them on the app they already answer until they say yes to meeting you.

03YOU

You close

Each introduction comes with a debrief: who decides, what they need, when. Take the call, close the deal, tell us how it went.

Not a lead list.
A buyer who’s expecting you.

A list of phone numbers is just more walking. Every introduction has passed four checks before it reaches you.

✓Real business, working contact

✓Real need, real timing

✓Said yes to hearing from you

✓Checked by your account manager

INTRODUCTION · EXAMPLE

Ready for you

Provisions wholesaler, Wuse Market

WHO DECIDES

The owner, in the shop most mornings

THE NEED

Losing track of credit given to retailers

TIMING

Wants to start before the festive rush

AGREED TO

A 15-minute WhatsApp call, Tuesday

Debrief checked by your account manager

The businesses that run the street.

Six kinds to start, across Nigeria, with Abuja first. Selling to someone else? Tell us who.

POS agents and microfinance banks

For fintech: terminals, float, loans, savings

Shops and small businesses

For fintech, logistics and business software

Restaurants and food spots

For delivery platforms and restaurant tools

Food distributors and agro-dealers

For agritech and B2B commerce

Hospitals, clinics and pharmacies

For health-tech: records, supply, payments

Private schools

For edtech: fees, learning, school management

Good manners, built in.

Both sides say yes

No cold blasts in your name. The business agrees to meet you before you hear about them.

No spam

Two follow-ups at most, at sensible hours. A “no” is final.

Checked before it lands

Your account manager approves every introduction before it lands.

Your deals stay yours

What you sell and who you close is never shared with another client.

Pay for yes.
Not for software.

You only pay for introductions you accept. Pick the shape that fits how you sell; we agree the numbers with you in the pilot.

TESTING A MARKET

Per introduction

Pay per yes

A fee for each introduction you accept, with a small monthly minimum

STEADY TARGETS

Retainer plus per introduction

Monthly + per yes

A monthly fee per area and category, plus a fee for each introduction you accept

HIGH-VALUE SALES

Retainer plus success fee

Monthly + success

A monthly fee, plus a fee when an introduction becomes your customer

I sold door to door at Chowdeck and built Farmula to $1M in sales with offline retailers. Most of that walking could have been filtered from a desk. Salesman is the sales team I wish I’d had.

Ibrahim Abdulmalik

Founder, Salesman · Abuja

Paid pilot · Abuja

Who do you
sell to?

Tell us, and we’ll be back within one working day to set up your brief.

We walk the street.You close the deal.

15 doors.2 deals.Sound familiar?

We do the legwork.You do the charm.